by Peter Kent
"Pay per click search engine marketing puts your Web site within reach of anyone who uses the search engines you register with...With PPC, you pay only when a potential customer clicks on your ad, so you can estimate how well your ad or the search engine you're paying is working for you."
Read article here
http://www.dummies.com/how-to/content/pay-per-click-search-engine-marketing-for-dummies-.html?cid=dn_article
