From Landing Page Optimization For Dummies
by Martin Harwood, Michael Harwood
Landing page optimization means that you strategically craft your landing page — with images, layout, language, and links. By optimizing landing pages and the consumer experience, you can turn good search engine placement into sales conversions and real money.
Read cheat sheet info here
http://www.dummies.com/how-to/content/landing-page-optimization-for-dummies-cheat-sheet.html?cid=dn_article
