From Landing Page Optimization For Dummies
by Martin Harwood, Michael Harwood
Landing page optimization means that you strategically craft your landing page — with images, layout, language, and links. By optimizing landing pages and the consumer experience, you can turn good search engine placement into sales conversions and real money.
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http://www.dummies.com/how-to/content/landing-page-optimization-for-dummies-cheat-sheet.html?cid=dn_article