Businessmen need to know the importance of having a good name for the company. It can make or break a business. The name should own what the business is all about. If not, their target audience won’t be able to notice the business and you might end up having less clients in the process.
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http://incometherapy.com/how-to-choose-a-company-name
One of the first characteristics of a successful start-up founder is often that there is a little bit of crazy in the person. David Segal, writing in the New York Times, called it "just manic enough." In order for your ideas to seem fresh, they have to be a little bit off-center, a little bit off-kilter. You have to see your ideas a little more clearly than everyone else in order to believe they will work.
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http://www.inc.com/penelope-trunk/surprising-ways-to-find-great-startup-ideas.html?cid=em01012week29