Monday, March 27, 2017

Online Business Law

Setting up your business on the Internet can be a lucrative way to attract customers, expand your market and increase sales. For the most part, the steps to starting an online business are the same as starting any business. However, doing business online comes with additional legal and financial considerations, particularly in the areas of privacy, security, copyright, and taxation.

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Friday, March 3, 2017

What Is a “Terms of Service” and How Do I Get One?

by Jonathan Rubin May 13, 2014

Imagine this: You just found a great online tool that can help you do your federal job 100% better. You’re all ready to download it and start conquering the world when someone asks, “Have you checked the Terms of Service?” You’re not sure what they’re talking about, what a Terms of Service is, or why you need one.

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Tuesday, January 17, 2017

What Does the Color of Your Logo Say About Your Business? (Infographic)

"Color can become a key part of any brand. Whether your logo is red and intense, yellow and joyful or black and mysterious, its colors are announcing something to the customer. As you create the perfect logo, be sure to pay attention to the color messages you're sending." View info graphic here

Thursday, August 20, 2015

Who’s Stealing My Content Now? The Little Guy’s Guide To Dealing With Online Plagiarism

"...Before you can combat the copycats you have to know how to spot one.

Just because your words appear on another’s website doesn’t mean someone has actually stolen your content. Sometimes people borrow snippets, excerpts and yes, even the whole darn thing. But the difference between that and stealing is that the good guys will clearly and openly attribute the work to you, including a link back to the source content."

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Thursday, June 25, 2015

Ten Ways to Stay Updated with SEO

"The basics of search engine optimization (SEO) generally stay the same, but some details continually change. Where are people searching right now? What tricks are search engines really clamping down on?..."

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Tuesday, June 16, 2015

eCommerce Resources

"...Whether you are a consumer or a business-to-business resource, some of the most efficient marketing and selling tools are available via the Internet, and the potential of reaching a vast audience is open to you through the World Wide Web."

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Sunday, June 14, 2015

Yes, You Can Create Viral Content. Here's How....

"...there really is a science to creating viral or near viral content, and you can use that science to your advantage. "Successful viral content must do two things," explains Kelsey Libert, VP of marketing at Fractl, which uses research like this to create content...must "draw in an audience quickly and make them understand what the content is about before they lose interest." Second, it must "engage them emotionally and give them a reason to share the content."

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Tuesday, December 17, 2013

SEO 101: Search Engine Optimization Tips & Tricks

by Margaret Murray

Content Marketing is an innovative way to attract new customers. But once you’ve created great content, how do you ensure that your target audience will be able to find it...

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Tuesday, November 26, 2013

A Beginner's Guide to Web Performance (Free Download)

A Beginner's Guide to Web Performance is a 20-page introductory guide that includes charts, graphs, a complete next steps checklist, and links to more resources to help you speed up your site!

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