When you work in SEO, it might seem that Google is always trying to trip you up. But that's not really the case, argues Brandignity: "They don't dislike all SEOs because ... we actually help catalog information and pages; that in turn helps their search identify which pages make sense to showcase."
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http://www.marketingprofs.com/short-articles/2553/three-seo-donts-straight-from-google