Three SEO Don'ts Straight From Google

When you work in SEO, it might seem that Google is always trying to trip you up. But that's not really the case, argues Brandignity: "They don't dislike all SEOs because ... we actually help catalog information and pages; that in turn helps their search identify which pages make sense to showcase."

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http://www.marketingprofs.com/short-articles/2553/three-seo-donts-straight-from-google